Simply designing and building a stunning website is not enough. We need to ensure your audience finds you. Our skills in managing your search engine optimisation (SEO) and social media campaigns will help get your website visible
Our social marketing strategy experts help to build a strong social presence which gets your visitors involved with you, and also converts your social community into active advocates.
Our team will create and a content and social publication strategy perfectly aligned to meeting your organisations required outcomes. A large social audience has limited value if your tweets and facebook posts are having very little impact; success is judged by this alone.
It is a given that your website needs to provide clear consumer journeys and strong calls to actions, the next step is to make your content discoverable– this is where our SEO (search engine optimisation) expertise comes to the fore.
Our websites are built with SEO at their core – it is not an afterthought. Everything a search engine looks is utilised from load times, alt tags to heading titles. Your ability to be found through keyword search is the foundation of the SEO campaign. Working with you, we produce a carefully planned SEO roadmap to identify what your audience are searching for and how your competitors are being found.
By looking at your competitor’s backlink profiles, the content they feature and headline structure, we are able to identify what is succeeding for them and how we can gain a competitive edge. We deploy strategies to build high quality links to your site and ensure your content drives visitors and converts them into sales and customers.
Once we have reached new customers we need to keep them loyal to you, which means continually captivating them with content that is delivered with the right message, at the right time. Through the LocationSense Content Management System (CMS) you are able to quickly segment the Customer Relationship Management (CRM) database to provide personalised and automated email campaigns.
Using affinity metrics we can predict a customer’s next requirement, increase sales by promoting complementary products and drive more traffic to the landing pages on your website.
Video is an important element for any marketer who is interested in SEO, conversion rates and brand awareness. Video helps your website to climb the search engine rankings by creating quality backlinks, capturing valuable long tail keywords, higher click-through rates and lower bounce rates.
To get your website to rank well for your search terms, we create great video content which provides new information or solves real problems, which is always hosted on your own domain – why let youtube have all the benefit? Videos are grouped together to provide a user-friendly video gallery where visitors can easily find exactly what they are looking for, as well as separate landing pages for each video to ensure search engines find and index each video. The use of interactive video elements including quizzes, surveys and forms are a powerful way to engage users and drive desired behaviour actions.