Our development skills help your business to perform online. The LocationSense Content Management System (CMS) has been designed specifically to meets the needs of retailers and multi-business online portals. E-commerce and click and collect services are significant drives for retailers; we are specialists in building high-performance E-commerce market platforms and seamless E-commerce stores for retailers. Maximising customer engagement is now critical to business success. Our innovation in consumer data capture enables you to know what exactly your customers want, and helps you to personalise your content to them. Working with brands and retailers across all digital channels, Indestinate are also specialists in web design and development for the Holiday Park, Tourism, Town Centre, and Shopping Mall industries.
As a digital agency we know how to create E-commerce websites which deliver on their objectives. Our websites can help you to find new customers, drive increased sales through recommendation and increase cross-selling and up-selling.
Developed by Indestinate, CollectHub is a service which seamlessly integrates into the LocationSense content management system (CMS). The back-end design is simple and intuitive, enabling all staff to be able to manage orders, keep track of inventory, upload and edit products, analyse customer data and create automated promotion campaigns. Our e-Commerce development team are always on hand to support.
Responsive catalogue management is important to capture every sale. If you are selling to trade and direct to consumers, you will need different price points. You require multi product bundle pricing or the ability to provide deliver to door or collect from store. All and more have been successfully developed for our e-commerce clients.
Whether you need to integrate a fulfilment order house or provide a simple click and collect service for local shoppers, our integrated order fulfilment system provides a flexible, yet simple management work flow.
We make it possible to provide multi-retailer shopping baskets where the consumer needs only to pay once and is also able to select different delivery options from each business with automated transaction email confirmation. Our experienced E-commerce development team make the complex simple, and can help to provide every town or shopping centre with their own online shopping market place.
Reach and Conversion
Customer conversion and increased sales is a given. However if no customers find you or find it difficult to navigate your site we have fallen at the first hurdle. That is why we build all our E-commerce sites with strong SEO and impactful navigation. The interface of your E-commerce website navigation has the biggest impact on success, it affects traffic, search engine rankings, user-friendliness and ultimately your success online. We know it’s critical, that is why we get it right.
Holiday Web and Digital Marketing
Indestinate are specialist website designers and providers of multi-channel digital marketing platforms for holiday parks and tourism attractions in the UK.
Leading tourism organisations choose us to help them with their website design, mobile development, loyalty programmes and their social channel marketing strategy.
At the core of all research is to understand how to reach new customers, generate repeat bookings from existing ones and convert digital traffic through all channels into bookings. An in-depth review of how your existing website can be enhanced to increase bookings is undertaken, we run discovery workshops to identify key customer journeys, organisational objectives and get under the skin of each client’s business so we understand the brand and the business. The workshops shape the website design, the use of social channels for marketing and provide the KPIs for the project.
A google analytics review is undertaken to understand how users currently interact with your existing web site. The same approach is taken using the analytics tools for twitter and Facebook, which helps to gain an understanding of potential obstacles in achieving increased bookings.
A competitor review is also undertaken which investigates key word searches, backlinks and recent digital campaigns. All of this data is used to create a customer reach strategy, which is based upon typical customer journeys for defined visitor personas. Identified website visitor personas often include, existing customers, day trippers, those looking for inspiration or vacationers. The customer reach strategy includes website design, required content, which social channels to use and how, and a content publication time plan.
Converting web traffic to bookings is crucial to any holiday park or tourism attraction marketing manager. We have the understanding of the consumers, the knowledge of the tourism industry and the expertise to increase website traffic and visitor conversion. Indestinate’s User Experience (UX) team will translate the research and defined user stories into a set of detailed wireframes for multiple persona journeys, providing opportunities for personalisation and ensuring the user has every opportunity to convert their visit into a booking.
Social media & content marketing
A multi-channel marketing strategy is critical for success to increase traffic and conversion. There is little value in attracting a significant following if the customer does not engage with you. We work to create an effective content strategy for your project which will be the foundation for reaching new and existing customers through multi-channel marketing. This includes understanding exactly who the audience is, what they wish to learn, in what format they wish to consume the content, which platforms are best suited for your audience, how often content should be published and how the content is supporting the agreed business objectives. The Indestinate social team can then help support your existing marketing team or help create the content, publish and manage your community while you focus on providing visitors with a great holiday.
Content Management System (CMS)
Many of clients approach us as they are frustrated with their current CMS. Usability is often limited, content updates are required to be done by their developer or they are simply spending too much time managing the back office rather than achieving the organisations goals.
CMS made simple
As industry experts we know what is required from your CMS and how you want to use it. We include What You See Is What You Get (WYSIWYG) intuitive content editors which enables the user to easily edit website content without any coding knowledge. Our CMS systems put you in control of your site, enabling you to add meta data, hyperlinks, blog posts, unlimited administrator accounts, moderate live social content and more.
Create and publish once
Time is wasted when you have to store and publish content in multiple locations. The LocationSense CMS solves this allowing you to be able to publish content to mobile, web, Facebook and Twitter through one system.
For tailor-made features, our experienced developers can create the tools to make your web, app or social channels deliver what you need. Require a WordPress plugin, e-commerce module, CRM integration, social sentiment monitoring, rating and review, loyalty platform or a click and collect multi business marketing place? Our developers might even have already built your required product and have them ready and waiting!
If you have an existing CMS, we can create a personally tailored solution which makes it work for you. If you are in need of special functionality then let’s meet over a coffee to talk about your bespoke development.