Strategy and Planning
You know your business better than anyone; whether it’s for your website, marketing campaign or customer engagement, through expert analysis we will gain a deep understanding of your objectives, key motivations and KPIs.
We start by defining how a customer’s journey in the digital (and real world) interacts with your brand, product or organisation. This helps us quickly spot opportunities to innovate, help determine consumer engagement and support digital strategy.
Research & User Experience
Creating clean and simple user experiences helps to deliver the desired customer outcomes.
We achieve this through extensive research including surveys, user and stakeholder interviews, SEO analysis, Google analytics and heuristic evaluations. Our specialist User Experience (UX) designers use this research to create ‘user personas’ which are critical in providing user centric designed solutions which meet your goals and your customers.
Design and Build
The personas are used to create the wireframes, content strategy and visual design. The UX design team will then transform the wireframes and prototypes into visually engaging, simple and refined design concepts. The next step on the journey is for our website developers to build website templates with HTML 5 & CSS3 which work across web, tablet and mobile devices.
The content management development team set up the databases to be used with the WordPress and LocationSense content management systems (CMS) which then provides the marketing team full access and control of all web content and page design including news, events, offers and social aggregation. We work with open source solutions including Drupal, WordPress and Umbraco, all integrated into the LocationSense omni channel marketing platform.
LocationSense provides innovative location based marketing solutions including geolocation, personalisation and iBeacon based context marketing. The build is fully tested before being passed for initial user testing.
Mobile & Social
We all know how important mobile and social channels are to the success of reaching new audiences and converting them into customers. All of our work is designed from the beginning to work across multiple channels including Facebook, Twitter, Tablet as well as Apps.
We select the appropriate social channels to reach the desired audience and provide truly engaging experiences which drive the desired consumer behaviour. Our Social media experts are innovators in building genuinely captivated online communities. From Facebook competitions, to Twitter engagement strategies, we’re at the cutting edge of social media impact conversion.