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iGuide Hull

Hull City Council

Guildhall, Alfred Gelder Street, Hull, HU1 2AA.


Hull has some outstanding cultural and historic assets, many of national and international significance – the City wanted to shout about them. The project is designed to enhance the visitor and educational experience and increase visitor numbers.


To create an Augmented Reality app, as a tool for transforming the educational and tourism experience in Hull, initially focussed on the High Street in Hull’s old town area.


Working in partnership with Heritage Learning we have worked to develop the historical context, ensuring that relevant and appropriate materials and images are incorporated into the project. The app is available from the App and Google play stores.
The app tells the story of the High Street from the middle ages up to the World War 2. The story of the residents, workers and traders of the High Street is told using Augmented Reality, location based story-telling and gaming. The user is encouraged to explore the High Street discovering hidden content.

Using video, historical characters bring the history to life providing a glimpse into the sights and sounds of the High Street through time. Game play is used to provide further fun and enjoyment including creating your own medieval harbour, building the medieval wall and capturing the street’s rats! The app uses the latest 3D scanning techniques from Structure.

We were able to use the iPAD and the Structure 3D sensor to capture collection objects in 3D and locate them into the app experience. Using location based content the visitor can now experience the collection objects where they were discovered, spinning and rotating each discovery with the tip of their finger.

The final phase of the pilot project is the further development of the use of Augmented Reality across the city and beyond, into a fully self sustaining commercial proposition to maximise its revenue potential.


Concept Design
Functional Design
Interaction Design
3D Animation

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