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Geotask – Maximise Location Performance

Property Asset Management

property_asset_management

GeoTask provide property asset managers with the location analytics to help grow the value retail property assets and help identify location where additional revenue can be gained and profits increased.

Through the GeoTask cloud dashboard we can help as question such as

  • Is rental income being maximised
  • Who are the most relevant tenants for each site Which locations should assets be held in
  • What are the shopper affinities between tenants and
    competitor retailers

Shopping Centre

shopping_center

GeoTask enables shopping centre managers to understand the consumer behaviour throughout the shopper journey including travel modes, parking, stores and location visited pre during and post centre visit. The location data captures helps analyse the impact of marketing campaigns, live entertainment and pop-up shops. Landlords and shopping centre manager are able to understand:

  • Success of specific in-center events – for the center & retailers
  • Which shops are visited most regularly
  • Shopper affinities with retailers external to the centre
  • Which retailer categories are demanded by local consumers but missing from the Center
  • Impact of the weather, travel and parking

Marketing

marketing

GeoTask helps you understand the changes in shopper behaviour in relation to marketing activities. Data includes retailers visited, dwell time and crucially post campaign legacy behaviour changes. We measure and analyse

  • The effect of marketing campaigns on retailers ,shopping centers and its tenants
  • Shopper behaviour changes as a result of marketing activities including events and mobile advertising
  • Changes in visitor frequency and repeat visitor numbers
  • Dwell time in locations e.g. shopping centre

GeoTask helps every marketer know which campaigns are working and maximises the ROI of marketing budgets.

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