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Digital Bridgend

County of Bridged Borough Council

Civic Offices, Angel Street, Bridgend CF31 4WB.


Challenge

The County of Bridgend required a creative solution to increase visitor footfall and asked Indestinate to develop a solution which would engage audiences across all locations of the county, help the Bridgend brand to become known for digital experiences and increase spend with local businesses.

Idea

To create a digital heritage App available from the App store and Google Play. The digital heritage interpretation experience would be accessible to all visitors without the need for connection. Using Augmented Reality (AR) to bring the counties heritage to life in a way which has never been done before, encouraging visitors to explore and discover ‘hidden’ as well as discovering all that the County of Bridgend has to offer.

Solution

Working closely with the County of Bridgend council tourism team the app presents another example of Augmented Reality being used to enhance the visitor experience, making heritage and culture engaging and fun across a wide demographic.

The visitor can experience six digital hubs including 17 individual digital experiences and over 180 unique points of interest. The app provides over 30 hours of audio and film content telling the story of the counties towns, valleys and coast. The app has embedded Augmented Reality features enabling all physical location navigation to be visually undertaken through the App (banishing maps to the past!). Users are invited to seek out digital markers (or location indicators) and once found geo located content is automatically triggered accessing hidden content at that location. This content includes video, audio, scavenger hunts, interactive games and timelines for users to enjoy.

The app provides listings for local tourism businesses, social channel links and the ability to create your own Augmented Reality Digital Trails.

Scope

Concept Design
Functional Design
Interaction Design
Content Development

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