Last week was extremely exciting, as we were announced winner of the Commercialisation of Mobile Data in partnership with EE Read more
InDestinate and IC tomorrow are seeking an agency/brand/retail partner to trial a new and innovative solution to quantify the impact of mobile ads on in-store visits and understand the true value of mobile advertising.
The agency brand partner will work with us to trial the project, following our recent win in the Smart Mobile Advertising category at IC tomorrow’s Digital Innovation Contest.
The solution provides the ability to collect location data by using a consumer’s smartphone and build an accurate physical location database which can then be applied to the user’s GPS position. The tracking of purchases can also be enhanced by implementing proximity beacons which can be connected to our existing apps (plus third party publisher apps) using the available SDK.
The solution features the following key elements:
– Data collection
– App creation of an accurate location database
– Deployment of consumer location panel
– Physical location inference model
– InDestinate consumer panel hosting the data collection app
– Location analytics platform
– Privacy structure
– Deployment of proximity beacons in identified retail locations
The project is a fully funded IC tomorrow project, which will include product development and completion of a three-month trial. We are looking to work with a partner who can utilise the data and developed platform in a real-world advertising campaign during the trial.
If you are an advertising agency/brand/retailer and are interested in this opportunity to better understand consumer behaviour within the context of mobile advertising, please email your expression of interest to email@example.com or phone 0844 504 4048 (Mon-Fri 9am to 5pm) by no later than midday Tuesday 10th June.
For further information about IC Tomorrow and this advertising opportunity, please visit: http://bit.ly/1oIa1yp